Virtual Publicist Notes

Plain-language notes on music promotion and music marketing for independent artists.

• TikTok for Artists in Plain English: What Has to Happen Before You Get AccessMany artists hear "get on TikTok for Artists" and assume it is a sign-up form. It is closer to a short checklist, and the order matters. These are the…
• Fix Your Metadata Before You Submit Anywhere: A Pre-Submission ChecklistEditors, curators and radio hosts often see your release for the first time as a link, a title and a cover. If the artist name is inconsistent, a credit…
• The Blog-Ready Submission: A Checklist of What Music Writers Ask Artists to IncludeMusic blogs publish submission pages for a reason: they receive far more email than they can read, and every missing piece costs the writer time. The…
• Music Marketing vs Music Promotion: Where They Overlap and Where They Don'tPeople use "music marketing" and "music promotion" interchangeably, and in everyday conversation that is fine. For planning, it helps to separate them.…